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Day in a Canoe Podcast

Jan 22, 2019

In this episode, Nathan and Leslie discuss:

  •           The process of creating effective brand strategies.  
  •           The Easy Button story.
  •           The challenges of balancing work and family.
  •           Advice for a 20 year-old Leslie.



Key Takeaways:

  •         A mistake brands make is thinking they are competing against competitors, but they are actually competing against any choice available to a consumer.
  •         When you’re in a project and you don’t feel success, power through.
  •         If you don’t take yourself too seriously, magic can happen.
  •         Don’t compare, play your own game, enjoy the process.



"Tackle big problems with great people." Leslie Sims



Connect with Leslie Sims:


LinkedIn: @LeslieSims


Connect with Nathan Mersereau:  

Phone: 248-645-1520



Twitter: @NathanMersereau

LinkedIn: Nathan Mersereau

Address: 36800 Woodward Avenue, Suite 200

Bloomfield Hills, MI 48304


Show Notes by Podcastologist/Show Producer: Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.