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Day in a Canoe Podcast

Mar 12, 2019

In this episode, Nathan, Greg Friedman, and Shaun Kapusinski discuss:

  • How Greg and Shaun came together to write The Financial Advisor M & A Guidebook.
  • What drives a firm to consider M & A.
  • How M & A can fuel growth plus facilitate succession planning.
  • How people and culture define success.


Key Takeaways:

  • Technology integration is critical in any M&A transaction.
  • Don’t underestimate the need for frequent communication and ongoing recognition during and after a M & A transaction. 
  • Invest the time up front to clarify roles, define transition steps and set expectations.
  • Be prepared for the unexpected.


"M&A (mergers and acquisitions) is a pathway and opportunity for growth and succession planning." — Greg Friedman


Book: The Financial Advisor M&A Guidebook: Best Practices, Tools, and Resources for Technology Integration and Beyond by Greg Friedman and Shaun Kapusinski

Connect with Greg Friedman:

Greg Friedman, Founder, CEO and President

Private Ocean

100 Smith Ranch Road, Suite 300, San Rafael, CA 94903

Company Website – 

Company Facebook - 

Company Twitter - @_privateocean

Company LinkedIn - 

Email – 

Twitter – @GregFriedmanCEO

LinkedIn -


Connect with Shaun Kapusinski:

Shaun Kapusinski, MBA, HCS - Director of Operations

Sequoia Financial Group

Main Office: 3500 Embassy Pkwy, Suite 100, Akron, OH 44333

Main Office Phone Number:  888 225-3777

Company Website - 

Company LinkedIn - 

Email –

Company Phone – 330 255-4349

Twitter – @shaunkap 

LinkedIn -


Connect with Nathan Mersereau: 

Phone: 248-645-1520



Twitter: @NathanMersereau

LinkedIn: Nathan Mersereau

Address: 255 S Old Woodward Avenue, Suite 310
Birmingham, MI 48009


Show Notes by Podcastologist/Show Producer: Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.